01Start here
Credibility Diagnostic
For leaders who want an honest read of the gap before committing to a sprint.
- Duration
- 45 min
- Price
- Free
- You get
- A 45-minute call and a written recap: where the gap is, what to fix first.
Brand & product design · Fribourg, Switzerland
What you're worth.The gap is our job.What you show.
Brand and product design for Swiss companies that are better than they look. One senior lead from strategy to shipped product, former design lead at Nespresso, without the agency overhead.
Trusted by
Felipe DelgadoFounder, design lead
Selected work
Companies that now look like what they’re worth.
A short list, on purpose. Each project was led end to end, from the first conversation to the shipped product.
All work
Nespresso
A content system shipped to 40+ markets
+50 permanent content projects
myPecunia
A wealth app that finally looks trustworthy
Sunclub
A solar brand its customers want to join
Wishcard SICPA
A gift card platform built to be trusted
How we work together
Three formats. One senior, from the first call to the shipped product.
Start with the Diagnostic. It’s free.
02
Sprint
For a launch, a raise, a tender or a trade fair with a date on it.
- Duration
- 2 to 4 weeks
- Price
- from CHF 1000
- You get
- A fixed scope agreed upfront, delivered ready to use.
03
Design Partner
For teams that need a senior designer inside the company, without hiring one.
- Duration
- 1 to 2 days
- per week
- Price
- from CHF 4000
- per month
- You get
- A monthly retainer: strategy, brand and product, in your tools and your meetings.
What I do
Brand, product and content, handled as one problem.
Who you are, said clearly. We shape the strategy and the visual language that make people recognize you and remember you.
- 01StrategyPositioning, audience and message: deciding what your brand should say before anything gets designed.
- 02Logo designA distinctive mark that works everywhere, from an app icon to a storefront.
- 03Brand identityThe full visual language of color, type, imagery and rules, so everything you publish looks like you.
- 04IconographyA consistent icon set that makes your product and content easier to read at a glance.
Digital products people understand at first use, designed end to end and ready for engineering.
- 01User interfaceThe screens people actually use, designed to be clear, credible and easy to navigate.
- 02Design systemA library of reusable components, styles and rules so your product stays consistent and ships faster.
- 03PrototypeA clickable version of the idea you can test with users or show investors, before writing any code.
- 04Smoke testA small, fast experiment to check that people actually want it before you invest in building.
Most good work stays invisible. We build the material that shows yours, and a structure to keep producing it.
- 01Content systemA repeatable structure for what you publish, so content gets produced consistently instead of reinvented every time.
- 02Social & AdsTemplates and campaigns that look like your brand and are built to perform.
- 03Pitch deckA deck that tells your story clearly and helps you win the room.
- 04PhotographyArt direction and imagery that show your product and your people at their best.
In their words
What working together actually changed.
Felipe played a key role in one of our largest engagements, turning a complex set of requirements into a cohesive and clear digital experience. His work strengthened the quality of the solution and helped us deliver work that held up to the expectations of a major enterprise organization.
Felipe is a wonderfully thoughtful designer. From strategy to execution he is at the top of his field. He is a true professional and a rare talent.
Felipe did an amazing job helping us prototype when we were iterating on our product early on. He’s got a strong design sense and is a great collaborator.
Let’s talk
Let’s close the gap.
One conversation is usually enough to know whether I can help.
Felipe DelgadoFounder, design leadFribourg, Switzerland